Adictiz, a social and mobile gaming specialist, has closed its first €2 million round of financing from Omnes Capital
(formerly Crédit Agricole Private Equity), which will help it to pursue its strategy of expansion in France and abroad.
Founded in 2009 by 27-year-old Charles Christory, Adictiz has successfully authored web and mobile games such as
“Space Dog”, “Animal Story” and “What a Stupid Pigeon”. With over 30 million players since its inception, the company boasts close to 2.5 million active players every month on the web and mobiles generating over 200 million monthly advertising impressions. These players are located chiefly in Europe and South America.
The company has enjoyed strong growth in its Adictiz Studio BtoB business, in the development of branded games for the web and mobiles and as a games developer in its own right. It has a team of around forty staff, including Guillaume Dietrich, Nicolas Demory and Alexis de Charentenay, who are respectively in charge of the Adictiz Studio, Publishing and Marketing/Monetisation departments. This growth has been predicated on a suite of highly efficient technological platforms that have been developed internally over more than 2 years for the creation of games, traffic analysis and the management of advertising campaigns for its applications. In 2012, Adictiz Studio was awarded Preferred Marketing Developer status by Facebook, recognising it as an expert developer of applications with a mobile and social dimension for the network.
This fund-raising round will enable Adictiz to step up the pace of its development in France and in international markets through the creation of new games, selective marketing initiatives and strategic agreements rolling out its various brands under international licences and/or derivative products.
Charles Christory, Adictiz’s CEO and Founder, stated: “We are delighted to welcome Omnes Capital as an investor in
Adictiz at what is a key stage in our development. For over two years now, we have posted profitable, triple-digit growth. We have acquired solid knowledge of the development, deployment and monetisation cycle for social games on the web and mobiles–our prime focus for the past 18 months. Our advanced technology platform that we developed internally has made us highly efficient and gives us valuable insight into our key indicators. This fund-raising round will enable us to meet our goal, which is to rank among the top 5 social gaming companies in Europe by 2015.”
François-Xavier Dedde, Investment Manager at Omnes Capital, added: “We were immediately won over by Adictiz’s
positioning in social and mobile gaming and its dynamic teams. The company has very rapidly been able to provide
genuine expertise to its B2B clients and has successfully created very well-known game franchises. We are delighted to be supporting the teams and playing a role in accelerating the development of this ambitious company, which has
already shown its potential since it first launched.”
The transaction was led by fund-raising specialist Global Equities Corporate Finance. The original shareholders in the
company have retained a majority interest.
LIST OF PARTICIPANTS
Company: Adictiz – Charles Christory (CEO)
Fund-raising advisor: Global Equities Corporate Finance – Jean de La Rochebrochard, Pascal Mercier
Investor: Omnes Capital – François-Xavier Dedde
Counsel for the Investors: Chammas & Marcheteau – Géraldine Vignat, Lola Chammas, Jérôme Chapron
Counsel for the Company: SB Avocats – Sacha Benichou, Julia Slama
Intellectual property counsel for the Company: BRM Avocats, Martine Ricouart-Maillet
Intellectual property due diligence: Aude Spinasse
Accounting and financial due diligence: A&D – Philippe Millan
About Adictiz and Adictiz Studio
Adictiz, a French company founded in 2009 by Charles Christory, develops and publishes social games for the web and mobile phones. With successful brands including “Space Dog” and “What a Stupid Pigeon”, which attract close to 2.5 million players every month, Adictiz has established itself as an expert player in social and mobile gaming.
Based at the EuraTechnologies economic excellence hub in Lille, which is dedicated to serving information and
communication technology companies, Adictiz set up Adictiz Studio in late 2011, which specialises in the creation of
customised social games for brands. Adictiz Studio was recently selected by Facebook as a PMD (Preferred Marketing
For more information: http://www.adictiz.com & http://studio.adictiz.com
About Omnes Capital (formerly Crédit Agricole Private Equity)
Omnes Capital is a major player in private equity, with a commitment to financing SMEs. With €1.9 billion in assets
under management, Omnes Capital provides companies with the capital needed to finance their growth and with key
expertise in a number of areas: LBO & Expansion Capital, Venture Capital in technology and life sciences, Renewable
Energy, Secondary Funds of Funds, Co-Investment.
Omnes Capital, formerly Crédit Agricole Private Equity, was a subsidiary of Crédit Agricole until March2012 when the
company gained its independence. Omnes Capital is a signatory to the United Nations Principles for Responsible
About Global Equities Corporate Finance
With over 130 successfully completed transactions to its name, Global Equities Corporate Finance specialises in small
and mid-market fund-raising, asset sales and market transactions. Global Equities Corporate Finance is a division of
Global Equities Compagnie Financière, an international independent firm authorised to operate by the Autorité de
Contrôle Prudentiel (Banque de France) and active in asset management, intermediation and corporate finance.
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