Prodealcenter, specialist of online distribution of agricultural spare parts, just finished the fundraising of 1 million Euros from Omnes Capital. This operation will allow the company to boost its development by pursuing its commercial and marketing efforts and expand its catalogue.
Created in 2010, Prodealcenter is a pioneer in agricultural spare parts e-commerce. Thanks to its excellent web referencing, its quality client support, and its online platform giving access to traditional providers, Prodealcenter, leader of its market, has experienced a strong growth of both its turnover and its customer base.
This first financing round will allow the company to support and accelerate its development, extend its range of products for customers in France and abroad, and establish its French leading position on this online market.
The company now has the ability to pursue the recruitment of key talents in marketing and logistics and boost its branding.
After this operation, the company’s founder, Alexandre Richard, and his partners still hold a large majority stake of the company.
Alexandre Richard, President of Prodealcenter, declares: «This operation allows us to accelerate our development while maintaining our independence. This financial autonomy guarantees our agility, our proximity with our clients and the reliability of our service. We are keen to guarantee these values that mark the strength of our company over the past 3 years and that justify the trust our clients grant us. »
Xavier Brunaud, Investment Manager, Omnes Capital, comments: « In a short time, Prodealcenter has been able to position itself as the leader, in France, in the online distribution of agricultural spare parts. What could have been perceived originally as a niche market proves to be an extremely significant one, where one can find farmers always at the cutting edge of mechanization and productivity. We have been seduced by the enthusiasm and efficiency of Alexandre Richard and are very happy to support Prodealcenter in this new step in its development aiming at structuring the company to support its important growth. »
Participants
Omnes Capital
Xavier Brunaud, Investment Manager, Venture Capital
Marine Huber, Analyst, Venture Capital
Prodealcenter
Alexandre Richard, President
Advisors
Legal Omnes Capital : Jones Day (Charles Gavoty, Anne Kerneur)
Legal Prodealcenter : Alard Guiramand Allemand Moussy Associés (Grégory Allemand, Thomas Clément, Victor Nahon, Zakia Hadiouche)
Financial due diligence
ASC Consulting (Hugues Lisan, Fanny Corpet)
About Prodealcenter
Created in 2010, Prodealcenter is a pioneer in online distribution of original or adaptable agricultural spare parts. With over 40.000 references, Prodealcenter offers an unrivalled range of products to internet clients with prices 10 to 30% below those of traditional distributors. With a quality customer service and the support of professionals of the agricultural sector, as well as detailed product descriptions, Prodealcenter guides the customer throughout his shopping. Prodealcenter.fr has a presence in France and exports worldwide. Prodealcenter received the Prix de l’Espoir 2012 from the FEVAD. www.prodealcenter.fr
About Omnes Capital (formerly Crédit Agricole Private Equity)
Omnes Capital is a major player in private equity, with a commitment to financing SMEs.
With €1.8 billion in assets under management, Omnes capital provides companies with the capital needed to finance their growth and with key expertise in a number of areas: Mid and Small Cap Buyout & Growth Capital, Venture Capital in technology and life sciences, Renewable Energy, Mezzanine, Secondary Funds of Funds, Co-Investment. Omnes Capital, formerly Crédit Agricole Private Equity, was a subsidiary of Crédit Agricole until March 2012 when the company gained its independence. Omnes Capital is a signatory to the United Nations Principles for Responsible Investment (PRI). Further information: www-rec.omnescapital.com
Press Contacts
Omnes Capital: Martine Sessin-Caracci, martine.sessincaracci@www-rec.omnescapital.com – +33 1 80 48 79 15
Shan: Caroline Babouillard, caroline.babouillard@shan.fr – +33 1 44 50 58 72
Prodealcenter: Virginie Cayre, cayre.virginie@prodealcenter.fr – + 33 1 64 90 68 20