Launched in 2013 by two sisters, Hannah Oiknine and Sarah Azan, Babbler is a platform for exchanging content and news in real time between communications and media professionals (editors, journalists, bloggers etc.).
With the growing number of new channels of influence, the company offers a new approach to media relations drawing on the logic of social media: factoring in the ideas of community, engagement and data.
The tool acts as a real facilitator that can be used to optimise interaction between advertisers, communications/PR agencies and the media with a matching system on registering.
Journalists and influencers have access to targeted news based on their centres of interest, while advertisers benefit from live reports on monitoring of their publications and exchanges with journalists.
Around 4,000 journalists and influencers, for whom registration is free, and more than 300 advertisers use the platform.