TVSMILES is a quiz app that rewards users with “Smiles” for interacting with TV- and various digital ad formats. “Smiles” can be exchanged for rewards such as Amazon vouchers, PayPal credit, state-of-the-art smartphones, tablets and much more. To collect “Smiles”, users play quiz cards produced in-house by TVSMILES. The quiz cards contain a mix of both editorial as well as commercial content and combine them into a native advertising environment. Since its launch in Germany in September 2013, TVSMILES has been downloaded more than three million times.