TVSMILES is a quiz app that rewards users with “Smiles” for interacting with TV- and various digital ad formats. “Smiles” can be exchanged for rewards such as Amazon vouchers, PayPal credit, state-of-the-art smartphones, tablets and much more. To collect “Smiles”, users play quiz cards produced in-house by TVSMILES. The quiz cards contain a mix of both editorial as well as commercial content and combine them into a native advertising environment. Since its launch in Germany in September 2013, TVSMILES has been downloaded more than three million times.
Sector
Mobile
Entry Date
08/2015
Exit Date
08/2015
Business
Venture Capital
TVSMILES
TVSMILES, the first quiz app that rewards its users for interacting with various ad formats in a gaming environment
Latest news
07/09/2015
TVSMILES raises five million euros in financing round with Omnes Capital as lead investor
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