TVSMILES is a quiz app that rewards users with “Smiles” for interacting with TV- and various digital ad formats. “Smiles” can be exchanged for rewards such as Amazon vouchers, PayPal credit, state-of-the-art smartphones, tablets and much more. To collect “Smiles”, users play quiz cards produced in-house by TVSMILES. The quiz cards contain a mix of both editorial as well as commercial content and combine them into a native advertising environment. Since its launch in Germany in September 2013, TVSMILES has been downloaded more than three million times.
TVSMILES, the first quiz app that rewards its users for interacting with various ad formats in a gaming environment