Wizaplace raises 13 million euros to become leader in creating B2B marketplaces

Wizaplace raises 13 million euros to become leader in creating B2B marketplaces
Monday, September 23, 2019

Wizaplace, SaaS solution publisher for building all-in-one marketplaces, has announced a 13 million euros financing round, to equip companies with new trading platforms and shake up their systems for purchases, sales and distribution networks. The deal was led by Bpifrance, via its Ambition Numérique Fund (FAN), and CM-CIC Innovation, supported by Omnes. Wizaplace has already raised 3 million euros, in two rounds in 2015 and 2017.

Initially intended for e-commerce, Wizaplace, the new wonder of the "platform economy", is now mainly targeting the B2B sector. Its flexible offer covers all the uses of a company whether internally, or related to the distribution of products and services.

"We will have the necessary means to deliver the full potential of our model, says Eric Alessandri, CEO of Wizaplace: allowing companies to easily and quickly create marketplaces for all types of projects: e-commerce, e-procurement, digitalization networks of B2B circular economy franchises or marketplaces. We fill a market anomaly, says Alessandri: marketplaces are a standard functional need, but too rarely identified, which effectively supports companies’ digital transformation. Our SaaS solution allows several functions to be "platformed". And we want to become global leader of these marketplace solutions for businesses."

With this latest round of funding, the "scale-up" is geared at extending the functional scope of its product to make it even more powerful and expand internationally, especially in Europe. "This capital commitment will enable us to move up to the next level and market our solution to our European neighbours. We already have very strong traction in France, the goal is now to extend it to other markets", explains Alessandri.

Already with a 50-strong staff, Wizaplace plans to strengthen its workforce, doubling the technical team by mid-2020 and recruiting new talent for sales, marketing, product and support teams. The company will move to Lyon by the end of 2019, to a new 1,100 m2 premises. 

According to Tuan Tran, Investment Director w6 Bpifrance's Digital Ventures team: "One of the most determining trends of the 21st century for the retail market has been online marketplaces. The wave of platforming continues to spread beyond e-commerce or B2C and we are convinced that Wizaplace is ideally placed to take advantage of the emergence of B2B marketplaces."

Maxence Valero, Associate at CM-CIC Innovation, adds: "In a short time Wizaplace has become the key player in the digital transformation of companies. Whether in purchasing, e-commerce or store franchise processes, the challenges evoked by many companies regarding their digital transformation are reflected in the use of Wizaplace tools. International development will be a key step in the success of this project. Digital is a major focus of CM-CIC Innovation's investments. We are pleased to be able to support the Wizaplace teams in the long term.”

Francois-Xavier Dedde, Director at Omnes, adds: "With its technology platform, Wizaplace offers its customers the ability to digitize their trade in goods and services. The investment in Wizaplace is fully in line with Omnes' strategy of accompanying tech gems in their hyper growth phase."

Wizaplace was advised by Cambon Partners in this round of funding.