Omnes Capital completes a second investment via its Omnes Croissance 4 mid-cap fund
Omnes Capital has invested €9 million in Bimedia, one of France’s leading providers of software solutions for local retailers, via a primary LBO (leveraged buyout) alongside management, A Plus Finance and Idinvest, which also provided the unitranche debt.
Founded in La Roche-sur-Yon (Vendée department) in 2002, Bimedia provides software solutions and point-of-sale terminals to almost 6,000 local retailers (newsagents, tobacconists, bakers). Other key strengths of the company include telephony sales, electronic payment systems and digital advertising sales across its network.
The management team, led by its Chief Executive Officer Olivier Kimmerling, is taking over from the founders Jean-Baptiste Pondevy, Dominique Chabot, Antoine Lacoste, Philippe Lévêcque and Thierry Michel. The first three retain an interest following the transaction. The company has 120 employees and generated €135 million in revenues in 2014.
The aim of the deal is to enable Bimedia to expand its network by making its products and services available to other types of local retailers in France and further afield.
“This deal is testimony to the quality of our teams and the success we have achieved, especially our exclusive partnership with the Maison de la Presse network and Mag Presse” commented CEO Olivier Kimmerling. “It will provide a boost to our strategy of leadership by delivering innovative point-of-sale solutions.”
Jean-Baptiste Pondevy, Founder and Chairman of Bimedia’s Supervisory Board, added : “This project, supported by our new ownership structure, ensures the continuity of Bimedia’s expansion strategy and gives us the wherewithal to reach our goals”.
Éric Rey, Partner, Omnes Capital, said : “We were impressed by the professional approach and ability to innovate of Bimedia’s management team. Thanks to its partnerships with advertisers, telecoms groups and fintech companies, Bimedia’s products and services provide a crucial pathway between e-commerce and local retailers.”
Benjamin Arm, Omnes Capital’s Managing Director, added : “This deal is the second primary investment by the Omnes Croissance 4 fund, which invested in Cogepart in February. It has an exclusive option on two further deals that are set to be completed by the end of the year. This latest investment fits perfectly with our strategy combining rigorous selection of companies with great potential, primary deals, value creation predicated on organic growth and an active policy of acquisitions. This approach has proven its worth, as illustrated by the sale of Exclusive Networks in May based on a net multiple of 4.8x.”
Éric Rey, Partner, Mid-Cap Buyout & Growth Capital
Mikaël Schaller, Principal, Mid-Cap Buyout & Growth Capital
A Plus Finance
Tuan Tran, Investment Manager
Mia Lauranti, Associate
Eric Gallerne, Partner, Private debt
Nicolas Nedelec, Investment Director, Private debt
Emmanuelle Tanguy, Associate, Private debt
Omnes Capital’s advisors
Legal : Pinot de Villechenon (Gilles Roux, Tristan Segonds, Martin Kyuchukov-Roglev, Eléanore Griffiths)
Financial audit : Grant Thornton (Frédéric Zeitoun, Elodie Lonqueu)
Strategic audit : CMI Stratégies (Nicolas Kandel, Jean-Guillaume Bayada, Nathanaël Loric)
ESG DD: ExFi Partners (Emmanuel Parmentier)
Legal advisor for financing : DLA Piper (Maud Manon, Pierre Tardivo)
Advisors to the sellers
M&A : Financière Cambon (Michaël Azencot, Guillaume Teboul)
Legal : Gide Loyrette Nouel (David-James Sebag, Matthias Grolier)
Legal advisor to management : Kalone Avocats (Ugo Tomasin, Adrien Goumet)
About Omnes Capital
Omnes Capital is a major private equity and infrastructure investment player. With €2.1 billion under management, Omnes Capital provides businesses with the equity they need to develop in its key areas of expertise: growth capital and buyouts, venture capital, renewable energies, co-investment, secondary funds-of-funds. Omnes Capital was a subsidiary of Crédit Agricole S.A. until March 2012. The company is now owned by its employees. Omnes Capital is a signatory to the United Nations' Responsible Investment Principles. www.omnescapital.com
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